Google Ads
The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display adverts in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted adverts can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR pursuant to § 25 para. 1 TDDDG. Consent can be revoked at any time.
We use Google Enhanced Conversions within the Google Tag Manager as a tag management system.
When you visit our website and are redirected from a Google ad, we send a hashed identifier and information about possible purchases to Google. For this purpose, the secure one-way hash algorithm SHA256 is applied to your e-mail address and telephone number collected by us before it is sent to Google. The hash data is then matched with logged-in Google accounts. Google processes the data to understand which ad you clicked on, measure its success and provide us with this information in aggregated form. This allows us to track leads and measure the success of adverts. Google stores the data for a period of 20 days.
Depending on how you interact with our content banner, the tag adjusts whether marketing cookies should be used as usual (with your consent) or whether conversions should only be assigned using pings (without personal reference and without interfering with your end device).
If you do not give your consent, only ping information will be sent to Google without any personal reference and without interfering with your end device. The so-called pings work without cookies. They may contain information such as the timestamp and the referrer URL. No personally identifiable information is stored. In addition, the pings enable the website operator to compare the opt-in and opt-out rates. This information is then used to model conversions of users who have rejected the cookie banner.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We can use Google Ads Remarketing to assign people who interact with our online offer to specific target groups. One tool we use to form target groups is the customer matching function of Google Ads Remarketing. If the customers in question are Google users and logged into their Google account, they will be shown suitable advertising messages within the Google network (such as on YouTube, by Gmail or in the search engine).
What is more, the advertising target groups created with Google Ads Remarketing can also be linked using Google’s cross-device functions. This way, based on your previous usage and surfing behaviour, interest-based and personalised advertising messages adapted to your preferences on one end device (such as your mobile phone) can also be displayed on another of your end devices (such as your tablet or PC).
Target group with Customer Match:
Among other things, we use Google Ads Remarketing customer matching to create target groups. Here we transfer certain customer data (e.g. email addresses) from our customer lists to Google. The data is imported in pseudonymised form using the secure SHA256 hash algorithm. Customer Match compares these pseudonymised email lists with its own database of registered Google users. If the customers in question are Google users and logged into their Google account, they are shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine). In addition, Google can also track down similar customers with similar interests for us based on the uploaded user lists. Once the customer match lists have been created, the encrypted customer data is automatically deleted by Google. Google provides information on the handling of uploaded data files at the following link: https://support.google.com/google-ads/answer/6334160?sjid=8885968457536723958-EU
If you have a Google account, you can block personalised advertising at the following link: https://www.google.com/settings/ads/onweb/.
Use of this service is based on your consent according to Art. 6 (1) (a) GDPR. You can revoke your consent at any time.
More information and the data protection provisions are found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
Google Conversion Tracking
This website uses Google conversion tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google conversion tracking allows Google and us to see whether a user has taken certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics, which show us the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
Use of this service is based on your consent according to Art. 6 (1) (a) GDPR. You can revoke your consent at any time.
You can find more information about Google conversion tracking in Google’s privacy policy.: https://policies.google.com/privacy?hl=de.
Bing Ads
This website uses Bing Ads. The provider is Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, hereinafter “Microsoft”).
Microsoft stores a cookie on the user's computer in order to analyse the use of our online offering. In this way, Microsoft and we can recognise that someone has clicked on an ad, has been redirected to our online offering and has reached a predetermined target page. We also use Microsoft Ads Enhanced Conversions within the Google Tag Manager. The prerequisite for both is that the user has reached our website via a Microsoft Bing Ads advert.
With Microsoft Ads Enhanced Conversions, the secure one-way hash algorithm SHA256 is applied to your email address and telephone number collected by us before it is sent to Microsoft. The hash data is then matched with logged-in Microsoft accounts. Microsoft processes the data to understand which ad you clicked on, measure its success and provide us with this information in aggregated form. This allows us to track leads and measure the success of adverts. Microsoft stores the data for a period of 90 days. We only learn the total number of users who clicked on a Bing advert and were then forwarded to the target page (conversions). No IP addresses are stored. Due to the marketing tools used, your browser automatically establishes a direct connection with the Microsoft server. We have no influence on the scope and further processing of the data initiated by the use of Bing Ads.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR pursuant to § 25 para. 1 TDDDG. Consent can be revoked at any time.
Further information on data protection at Microsoft can be found at: https://privacy.microsoft.com/de-de/privacystatement.
LinkedIn Insight Tag
This website uses the Insight Tag of LinkedIn. The provider of this services is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
By using the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyse the key professional data (such as career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups, among other things. Moreover, we can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take any other action (conversion measurement). Conversion measurement can also extend across devices (such as from a PC to a tablet). LinkedIn Insight Tags also offer a retargeting function allowing us to display targeted off-site advertising to visitors to our website – LinkedIn affirms that it does not identify the recipients of its ads.
In addition, LinkedIn directly collects log files (URL, referrer URL, IP address, device and browser properties and time of access). IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). Direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.
The data collected by LinkedIn cannot be used by us, the website operator, to identify specific individuals. LinkedIn stores the personal data collected from website visitors on its servers in the USA and uses it for its own advertising measures. Details can be found in the privacy policy of LinkedIn at https://www.linkedin.com/legal/privacy-policy#choices-oblig.
If your consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time. If no consent has been obtained, this service is used on the basis of Art. 6 (1) sentence 1 (f) GDPR; the website operator has a legitimate interest in effective advertising measures, including the use of social media.
We have concluded a contract on order processing for using the above-mentioned service. This is a contract required by data protection law, which ensures that the host will only process personal data from our website visitors in line with our instructions and in compliance with the GDPR.
Data transfer to the USA is governed by the standard contractual clauses of the EU Commission. For details, go to: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
You can opt out of usage behaviour analysis and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Moreover, LinkedIn members can also control the use of their personal data for advertising purposes in the account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
THN – THE HOTELS NETWORK
This website uses the software of THE HOTELS NETWORK (THN) (https://www.thehotelsnetwork.com, Muntaner 262, 3º, 08021 Barcelona, Spain).
With the help of this software, we are able to analyse user behaviour in an anonymized way. This enables us to better understand how users interact with our website and to offer them relevant user experiences. To do this, THN generates a backend hash on our behalf using the website users' data. The hash (cryptic string of characters and numbers) is formed solely from the website visitor's data that is required to deliver the website: IP addresses, MAC addresses. This hash is not reversible, which means that it cannot be assigned to a person. However, it enables us to create anonymous analyses and statistics on how and how often website visitors use our website. It is not possible for us or our service provider to identify users personally. If a user is not re-identified as a visitor to the website within a maximum of two years, their backend hash is deleted.
The THN service is used on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR, this also applies insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
We have concluded an order processing contract with THN in accordance with Art. 28 GDPR, which you can view here: https://info.thehotelsnetwork.com/thn-data-processing-agreement-general-tcs
The following THN services for relevant user experiences are used on our website:
Using the backend hash described above in combination with the information in our booking forms, we can offer our users relevant price advantages and discount campaigns, for example.
When users request their price comparison by e-mail in the price comparison function, they receive the price comparison at the e-mail address they have requested. The sender domain of this e-mail is THN as our processor. THN stores the e-mail addresses in encrypted form so that they can be made available to us on request.
